Ugbe hinted that the much anticipated BON’s award has been shifted to 2023, adding that the organisation is still receiving entries.
On regulation, Ugbe said that all the regulatory bodies forgot that members of BON also want to make some revenue and stay in business, “but we see the rules escalating.
However, we came up with a booklet which contains rules from different regulatory bodies. This is to enable us to reduce these new trends of fines, because, we can not afford to pay these fines.
“But, we are doing a lot of engagements with the regulatory bodies on licence fees and many others which are affecting our industry,” Ugbe said.
Similarly, the Director-General of Advertising Regulation Council of Nigeria (ARCON), Dr Olalekan Fadilapo said advertising was strategic to BON’s business.
He added that the purpose of standard of practice was to ensure that media owners get their money as at when due.
“ARCON is not the primary regulator of the media, but we have an oversight function on advertising that affect all the spaces.
“Government media have subvention, but private media organisation has to do a lot to get their money, which 75 per cent comes from advertising,” Fadolapo said.
The News Agency of Nigeria reports that stakeholders like Independent National Electoral Commission pledged continued partnership and urged members of BON to exhibit professionalism during the electioneering season.
NAN reports that the event brought stakeholders from the media across the country. (NAN)